Cereals experts sought to join forces with AHDB

A rallying call has been issued to industry experts across the UK to join forces with AHDB to help support its extensive collection of data for the cereals sector.

As part of its ‘New Ways of Working’, the AHDB has set up two new groups to expand its offering to the industry – the AHDB Cross Sector Working Group and the AHDB Audit Function Group.

Both groups will feed into the UK Cereals Supply and Demand Balance Sheets – which are now managed by AHDB as the result of a new partnership with the Department for Environment, Food and Rural Affairs (Defra) at the start of the year, following a period of public consultation.

The aim of the two new groups is to secure more industry input into the balance sheet forecasts before they are finalised, as well as ensure all data is up-to-date and accurate.

As part of this additional work, AHDB has created a new team in its data and analysis function in Market Intelligence which is responsible for managing the collection, storage, processing and publication of the cereals usage data.

Senior Analyst Millie Askew, who heads up the new team, said: “AHDB is committed to this work as we know the usage data and the balance sheets are highly valued by the industry and we feel it’s vital to continue to provide high quality information for the cereals sector.

“We recently held a ‘New Ways of Working’ workshop with a number of key industry stakeholders to discuss how the current processes around the balance sheets and usage surveys can be improved.

“And as a result of this collaboration, we have launched two new groups which will provide major benefits to the industry. We are now calling for industry experts to join our groups and help shape the cereals sector.”

The Cross Sector Working Group is a forum where participants will openly share their views on what may affect the availability and usage of cereals in the UK. The aim is to complement the confidential one-to-one conversations with stakeholders to ensure well-rounded views are obtained from a range of industry representatives. The first working group will take place via teleconference on 9 October 2018.

The Audit Function Group will include internal and external industry stakeholders that work with AHDB to help evaluate and improve the processes involved with the production of the UK Cereals Supply and Demand Balance Sheets.

Millie added: “Currently, there are measures in place to engage with industry prior to each balance sheet being released. However, due to timings and workloads, it has proved difficult to get representatives together as often as we’d like.

“These two new groups will mean that industry is more joined up and able to provide a better, more up-to-date and accurate source of data for the cereals sector.”

 

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.