Crop production specialists Hutchinsons has appointed Nick Rainsley as head of marketing.

Crop production specialists Hutchinsons has appointed Nick Rainsley as head of marketing.

Mr Rainsley will lead Hutchinsons’ marketing team in support of their national agronomy colleagues and their developing range of market leading crop management services.

Mr Rainsley has over 28 years of experience within the sector, initially as a successful agronomist and then as Head of a Marketing team since 2003, where he was responsible for marketing initiatives including brand and campaign management, press & PR, and events management throughout the arable, fruit, horticulture, vegetable, seed, precision farming and amenity sectors.

“It’s a very exciting time to be joining such a dynamic and forward-thinking business as Hutchinsons and I am very much looking forward to being part of the team. My aim is to support our agronomy, technical and service development teams in all aspects of their marketing and communications. We need to ensure that we fully understand the needs of our existing and future customers and highlight the opportunities and benefits that our agronomists and their services offer for their future,” says Mr Rainsley

“As we plan for the future, it is essential that the Hutchinsons business continues to develop and deliver for growers the most profitable crop production solutions and we are therefore fully committed to continuing investment in our services and our people to match our customers’ needs. We are delighted that Nick shares this vision,” says managing director, Andrew McShane.

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.