New Monrello broccoli meets retail and processing demands

A new Syngenta broccoli variety, Monrello, has exceptional agronomic and consumer benefits that will provide growers with a future market-leading option for more consistent, high quality head production across Europe, from the UK to southern Spain.

Launched at the Brassica Growers Association conference last week (22 January 2014), Syngenta’s new dedicated Brassica Crop Specialist, Phill Ayres, reported Monrelllo has already proven highly attractive to retailers, with trials in northern Europe demonstrating over 15% improvement in head firmness, compared to a basket of standard main season varieties.

“Furthermore, shelf-life trials have shown Monrello was 33% better than the current industry standard from spring plantings. These attributes offer the chance for improved customer satisfaction and reduced waste.”

The head firmness and shelf life would also be important for processors, giving improved flexibility in processing schedules and product quality, he added.

Mr Ayres pointed out that Monrello’s better field standing ability and closer uniformity of head weight and shape, along with its agronomic attributes of good vigour and strong natural resistance to Downy Mildew, would make it highly popular with growers.

“With the high yield potential and market opportunities for Monrello, we believe that it could become the new industry standard variety for main season autumn production in the UK, and to give continuity of supply and quality from across Europe,” advised Mr Ayres. “It is ideally suited for both the fresh market and processing.”

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