Agrovista renews three-year sponsorship agreement with the National Fruit Show

Agrovista has signed up for a further three-year term as a major sponsor of the National Fruit Show.

The agreement, which starts in 2019, will help support one of the main champions of UK fruit production through a period that could prove challenging for the sector and agriculture in general.

Mark Davies, commercial head of fruit at Agrovista, said: “The NFS is a key flag-flier for the fruit industry and all who work within it.

“High-level politicians and representatives from industry bodies often visit the show, as well as some of very important buyers and sellers of fruit, underlining the importance of the event.

“In addition, the spectacle and quality of the fruit display will be photographed and filmed for use across all media. It will also be displayed to the public at various locations around the country after the event.

“This underlines the NFS’s invaluable role in highlighting all that is good about UK fruit, in particular its education activities, where thousands of young people are being introduced to the benefits of UK-grown fruit.

Paul Bennett, Agrovista’s technical head of fruit, said: “The NFS is unique, as the event is centred on produce – and that is what the Agrovista fruit business is all about.

“We view the NFS as the natural place to launch the latest developments to UK growers, at a time of year when most have time to start to consider plans for the following season.

“For all these reasons it was an easy decision to agree to act as one of the main NFS sponsors for a further three years, helping to do our bit to ensure the ongoing success of the show in what could potentially be a challenging few years for agriculture.”

Sarah Calcutt, NFS chair, welcomed Agrovista’s decision to renew its sponsorship.

“We are delighted with Agrovista’s ongoing support for such an important business-to-business event,” she said. “Agrovista, along with our other main sponsors, have helped drive the show forward to become the key event it is today.

“Over the past eight years the NFS has doubled in size, and is now managed with consistency and professionalism thanks largely to sponsorship receipts.

“In addition, the involvement of large professional companies in the show has raised the bar when it comes to exhibits. The NFS has become a true showcase for our sector, as well providing growers with an excellent opportunity for knowledge transfer and networking.”

Agrovista’s fruit business, which works across all sectors of tree fruit and soft fruit,

is held in high regard, thanks to its close and effective team that provides sound, pragmatic, technical advice, backed up by the adoption of new technologies where appropriate and serviced by a nationwide logistical network.

Agrovista’s team of nine specialist fruit agronomists work hard to ensure growers maximise their yield potential of class 1 fruit, whilst being mindful of the economic, legislative and environmental pressures under which growers operate.

Illustrating its leading position in the market, the Agrovista fruit team has recently pioneered a number of new products and techniques to growers, including:

  • the use of biological controls on a large scale with many soft fruit growers
  • the use of compressed 100% coir substrate for berry and cane fruits, along with substrate systems to suit both tunnel and glasshouse crops. Together with partners, Botanicoir, the company has developed a high-performing mk3 blend of coir substrate – “Precision Plus Ultra”
  • Growers Choice Interactive, Agrovista’s own pest and disease modelling service. It is the most accurate available, ensuring growers gain maximum return and benefit from their crop protection investment
  • the latest pheromone disruption technology. Agrovista with BASF, introduced RAK 3+4 for the control of codling moth
  • the application of beneficial mycorrhizal fungi at tree planting. This is now commonplace on farms where Agrovista is advising.



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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.