KWS’ star baker – KWS Zyatt – will be centre of attention at Cereals 2018 with a real ‘Great British Bake Off’ star baker.

KWS will be celebrating its Star Baker, Group 1 bread-making wheat, KWS Zyatt, with a real-life star baker at Cereals 2018.  The Company will also be showcasing its other key wheat, barley, oilseed rape, hybrid rye and sugarbeet varieties.

Visitors to Cereals will be able to meet KWS’ new Star Baker, Group 1 bread-making wheat KWS Zyatt.   They will have the opportunity to talk to a star baker well known for his ‘lion bread’ on ‘The Great British Bake Off’ popular television show, who will be answering questions about baking, on KWS’ stand 432 on the morning of Wednesday 13th June.

Claiming the Group 1 top spot for yield on the 2018/19 Recommended List (RL), KWS Zyatt offers yields up to 2% higher than Skyfall, earlier to harvest, and with high protein levels. A good disease profile with the joint highest untreated yield adds to its appeal, as does its excellent performance in the popular second wheat slot.  Its position in the RL shows that the variety offers potentially the best option of any wheat in this rotational position – thanks to its Hereford parentage.  A premium bread-making variety, KWS Zyatt can open up additional market opportunities though end-use flexibility, where it’s proving its ability to produce the complete range of white bakery products in addition to the standard loaf.

New introductions from KWS also include Group 4 KWS Jackal, the highest yielding soft wheat on the 2018/19 RL. Offering a good disease profile with resistance to orange wheat blossom midge and excellent yield potential, particularly in second wheat position, KWS Jackal is ideal for growers in the north and east regions. The variety is suitable for a range of end use markets including, distilling, some soft milling, feed and bioethanol.

KWS’ Group 4 Kerrin is a very consistent high yielding variety, performing exceptionally well in the east and is also well suited to the north region.  It has strong disease resistance, including Septoria and yellow rust.  KWS Kerrin has a superior specific weight with a similar plant type and growth habit to its parent KWS Santiago, but with improved yield.

New oilseed Django is the latest offering from the KWS Momont breeding programme. This very high yielding conventional variety includes a strong disease package, mid-flowering and medium-late maturity. Early vigour ensures rapid establishment that gives it east and west appeal, with consistent performance across regions and seasons.

Scott Manning, KWS marketing manager, says: “With a number of very high yielding wheat, oilseed and sugar beet varieties included in the 2018 Recommended Lists, this year’s Cereals will provide an opportunity for growers to talk to our team of experts and find a variety to suit their needs. We’ll also have a celebrity baker on stand to answer questions as well as highlight specific end-use markets for some of our highest performing wheats, with suggestions as to how growers can maximise on these opportunities.”

 

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.