Adama strengthens its fungicides team with new product manager

Adama Agricultural Solutions UK Ltd. has announced the appointment of Melanie Wardle as its new fungicides product manager.

With a strong background in marketing and brand management in the crop protection industry, Melanie will be responsible for working with Adama’s regulatory, technical and marketing teams to develop and implement tactical product campaigns for the company’s range of fungicides and for communicating key trials results and technical product data to Adama’s key stakeholders.

Melanie joins Adamafrom Syngenta where she has most recently held the position of marketing manager for the company’s cereal herbicide, PGR and maize portfolios.  Prior to this she was Syngenta’s wheat campaign manager and marketing communications manager.

“Melanie is well known and respected within the crop protection sector as an experienced and successful marketing professional,” explains Ali Bosher, Adama’s technical and marketing director.  “I know she will be a huge asset to Adama’s marketing, technical and commercial operation team and I look forward to working alongside her to promote the best use of Adama’s wide range of cereal, oilseed rape and vegetable fungicides.”

 

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About The Author

John Swire - Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.