New ‘Grain Market Daily’ from AHDB/HGCA

A new market information product from the AHDB/HGCA Cereals and Oilseeds Market Intelligence team was launched today, 14 October, at the annual HGCA Grain Market Outlook Conference.

From today, Grain Market Daily (GMD) will be published on every Tuesday to Friday at 12.30pm and is accompanied by a daily e-mail containing headlines of the day’s news. GMD supplements the existing weekly Market Report, published on a Monday afternoon.

Brenda Mullan, AHDB/HGCA analyst who led the delivery of Grain Market Daily, said: “The fast-paced nature of the cereals and oilseeds industry means that GMD provides an opportunity for levy payers to keep up to date with ever-changing market movements.”

GMD will provide real-time price information, which is contextualised to convey the significance of market trends on a global and historic basis, and will provide commentary on market movements.

James Price, a farmer from Oxfordshire and HGCA Board Member said: “Concise daily information on the markets allows me to both judge trends and also spot peaks or troughs in the market much sooner than I’ve been able to before. The GMD will help me to implement my marketing strategy far more accurately than I’ve been able to before.”

The daily subscription e-mail acts as the ‘shop front’ of GMD, where readers can follow the headline links to read more on the website.

The main structure of the web-based GMD includes two main sections: the first includes a mini-analysis focused on the most relevant news of the day; and the second section is specific to prices, providing an update on market conditions related back to the UK market.

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