GB Potatoes has launched a new Potato Industry Confidence Survey to capture a picture of grower sentiment, production trends and the factors shaping the future of the potato sector across Great Britain. The survey is designed not only to measure confidence, but also to gather detailed information on the hectares of potatoes being grown, providing the first consistent, nationwide benchmark of production levels across the industry. This insight will help GB Potatoes, the industry and government understand the scale, distribution and operational realities of potato cultivation, alongside growers’ business confidence and the environmental and market challenges they face. After several…