Elsoms is to rebrand to reflect the “next chapter” in its development.
Partnerships with Bejo, Saaten Union and Florimond Desprez, and more recently with Crookham Seeds and Crites Seeds, saw the company extend its global reach. Now Elsoms’ own breeding programmes across Europe, North America and South America are adding to its global reputation.
Roger Keeling Chairman of Elsoms, said: “This brand evolution marks a new era for Elsoms. It honours our heritage while reflecting how we continue to evolve alongside our customers, meeting their developing needs through innovation, seed technology, and specialist expertise. It shows the strength of our past and the ambition that drives our future.”
Elsoms will also rebrand Europrise Co Ltd in Ireland following its transfer of ownership from Bejo earlier this year. Europrise will now operate as Elsoms Seeds, fully within the Elsoms Group, strengthening its presence in the region while ensuring continuity for Irish customers.
The company stresses its independence will be retained and the rebrand is more than a new look, claiming it is a statement of intent. By investing in research, technology and partnerships, Elsoms says it will ensure it can continue to deliver innovation with purpose, helping customers meet today’s challenges and prepare for tomorrow’s opportunities.
