The role of food businesses in agricultural supply chains

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Map of Ag, European Food and Farming Partnerships (EFFP) and the Allerton Project will be presenting in the Kellogg’s sponsored Soils Tent for a session that is focused on sustainable food production at Groundswell, Regenerative Agriculture Show and Conference on 23-24th June 2021.

Clive Blacker, head of Arable Produce and Hugh Martineau, head of Sustainability at Map of Ag will join Duncan Rawson, Partner at EFFP, Phil Jarvis, Head of Farming at the Allerton Project, and Dave Fitzgerald, Head of Responsible Sourcing Europe at Kellogg to discuss the role of food companies in the agricultural supply chains, and to showcase on-going trials to increase productivity and improve environmental outcomes.

The session will introduce the Kellogg’s Origins programme and set out why it is so important for food businesses such as Kellogg’s to actively engage with their suppliers. And then with a focus on Nitrogen use efficiency, the largest carbon liability for cereal crops, the session will go on to cover the framework developed by Map of Ag to benchmark and improve nitrogen use efficiency across a group of Origin’s farmers, before moving onto the Allerton Project and their work with Kellogg’s exploring the benefits of field margins as part of an integrated pest management approach.

Working together as part of the Origins project, the team are able to bring together the technical, data, and sustainability knowhow of Map of Ag, with the supply chain expertise of EFFP, and environmental capability of the Allerton Project, to challenge the boundaries of thinking, to improve processes throughout the supply chain and positively impact farmer livelihoods.

The Groundswell event will be held at Lannock Manor Farm, Hertfordshire on 23rd – 24th June 2021 providing a forum for farmers and anyone interested in food production or the environment to learn about the theory and practical applications of Conservation Agriculture or regenerative systems. Tickets can be purchased from

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