Industry and visitor input sought for Cereals 2020

The organising team behind the annual Cereals event is calling on the arable industry to help shape next year’s format.

“In 20 years of managing events, Cereals has been the most challenging but most rewarding event I have ever been involved with,” said event director Alli McEntyre. “Now we need your help to make it even more valuable to our visitors.

“Feedback from this year’s event was extremely positive – despite the appalling weather – with visitors awarding the overall event a score of 87% and with 60% of exhibitors having already booked their stands for next year. And there are already exciting new features in the pipeline, including a young farmers’ programme with a focus on sustainable farming, more space, and a dedicated feature area for robotics and new technologies.

“There will also be a Grain Exchange for updates from grain marketing companies, an improved event layout and more crop plots featuring leading and award-winning varieties.”

However, as part of a drive to make Cereals 2020 ‘the best it can be’, the event’s organisers, Comexposium, have increased the dedicated Cereals team to 10 staff members.

“At the 2019 event we increased the content available via programming and demonstrations by over 70%, more than doubled our advertising and grew exhibitor numbers,” said Mrs McEntyre.

“But we want to do more, so we’re asking visitors what they want to see at Cereals and are working with a wide range of industry partners to deliver the technical content required. We are planning a series of meetings with farmers and exhibitors, and will be surveying the industry on different topics to make sure our strategy matches visitors’ needs.”

Next year’s event will return to Chrishall Grange, Duxford, Cambridgeshire, making it farmer Robert Law’s fifth time of hosting. The 2020 event dates are June 10-11.

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