Cereals have released a rap song to promote this year’s event taking place at Heath Farm on 11th and 12th June.
The project was the brainchild of Sandy Kirkpatrick, who features in the video, to help promote the event but also raise awareness of issues affecting the farming industry.
Sandy Kirkpatrick, who runs agricultural marketing consultancy Farm Stock, said: “We all know the pressures facing farmers this year so I wanted to use the idea to bring some positivity to the industry whilst promoting the event itself.
“Cereals, at its core, exists to help farmers future proof their businesses and I hope the track demonstrates how we can do that,”
Taking place at Heath Farm, Lincolnshire, Cereals will allow farmers to connect with 420 exhibitors showcasing the latest innovations, products and expert advice in farming.
“Cereals 2025 will serve as a catalyst for collaboration across farming, research, government, and industry,” said Event Director Alli McEntyre.
Taking place across two days, the event will have live demonstrations and dedicated zones for agronomy, technology, machinery, business, education, regenerative farming practices and SFI updates. “Cereals 2025 aims to empower farmers with practical solutions – whether that’s smarter crop choices, sustainable rotations, or agri-tech innovation. Our industry is resilient, and this year’s event reflects that spirit of adaptation and leadership,” she added.
The music video was filmed at Rand Brothers, Royston and features their fleet of tractors, including a John Deere 9620rx, 8R and Fendt 1162.
The Video can be found on YouTube at: https://www.youtube.com/watch?v=A8XOowROhzY
