Adama’s ArableAware podcast has been shortlisted in the ‘Best use of Audio’ category at this year’s Corporate Content Awards.
Being hosted by Communicate magazine for the second year, the Corporate Content Awards celebrate organisations who set the benchmark for excellence in creative content, corporate storytelling and communications.
With categories covering a range of internal and external communication channels including traditional print, video, audio, blogging and digital, this year’s shortlist features companies from a range of sectors including engineering, finance, health charities and everything in-between.
ADAMA’s ArableAware podcast, which has just released its fourth episode, has been nominated for the ‘Best use of audio’ category. It’s inclusion in the shortlist – alongside AstraZeneca and the Church of England – highlights the podcast’s creative use of audio and audience insight to create show-stopping content.
“The best corporate content tells a story, explains a brand or company’s position, and, most importantly, fascinates and educates its target audience,” explains the podcast’s producer, Russell Goldsmith of Audere Communications. “It’s satisfying and exciting to have our efforts recognised and we look forward to the announcement of the audio category’s winner in early February.”
The ArableAware podcast was devised as a means of conveying a range of topical messages, features and opinions to ADAMA’s target audience of arable growers and agronomists explains Abbie Bieny, ADAMA’s digital marketing specialist: “With content including on-farm interviews with farmers, agronomists and other industry experts, as well as ADAMA’s own fungicide and herbicide specialists, our audience has been growing steadily since the first episode was launched in the spring.
“Farmers, and likewise agronomists, spend a lot of time alone – either in the tractor cab or inspecting crops – so we wanted to provide them with interesting, relevant and thought-provoking content that they can download and listen to at their convenience. Making audio content available as a podcast complements our other channels of communication and allows us to discuss a range of crop protection issues with a focused and captive audience.”