Innovation at the heart of “My Data Plant” from Kleffmann Group.

Well over 200 visitors from many diverse areas of agriculture engaged with Kleffmann colleagues at Cereals 2018 show to run through the online software platform “My Data Plant” which enables farmers and agronomists to visualise their own fields from imagery processed with the most up to date satellite data.

“My Data Plant” enables the farmer to monitor fields regularly with the help sentinel satellite data which is used to create field by field biomass maps. These maps provide the grower with a visual reference of differentiated growth within the field. The maps along with other indices form the basis of variable fertiliser rate strategies which can be easily created by using the farmer’s chosen fertiliser and average dose rates. Additionally, he or she is able to create their own variable rate sowing maps within the online portal: “My Data Plant”. This initiative enables the grower to be in control of localised monitoring of their crops to optimise crop-based inputs.

Kleffmann CEO Burkhard Kleffmann commented: “We are happy to be showcasing our innovative system to a wide range of businesses across many sectors of the industry. In particular, I am delighted with the interest shown in our new service and encouraged by the comments made to me about the intuitive nature of the software tool. It is also clear that guests value an independent reference in the market. Our Alliance Partner in the UK, Roger Pratchett of Independent Business Resource Ltd (IBR-Ltd), will be following-up with interested parties, to build on the momentum the event has created for us”.

The New Innovation Insight area at the Cereals entrances to the event used larger graphics, posters and a video to signpost visitors to innovative products and services which included “My Data Plant”. Kleffmann believe this was an additional factor in raising awareness of their presence and driving visitors to their stand.

Another opportunity to see My Data Plant service will be presented at Croptec in 28-29 November 2018 at the East of England Showground, Peterborough where Kleffmann will be demonstrating the latest releases of the online software tool.

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About The Author

Deputy editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is a season ticket holder at Stoke City and also of late has become a fitness freak, listing cycling, swimming and walking as his exercises of choice.