New crop protection solutions app launched by Rotam

Rotam has launched a new app on Android and Apple platforms that offers users personalised insight into the most suitable product choices for their crops.

The app provides in-field support via a query-based search system that enables users to find the most effective Rotam herbicide products suited to counter specific weeds present in their crops. It also offers insight and information on all products including labels, application rates, other key information and advice on best use.

All information within the app, once downloaded, is accessible without phone or wi-fi signal Updates to the Information within app are made when it’s connected to the internet and also allows users to receive messages from Rotam regarding product updates and launches.

“The new app is part of our total commitment to UK farmers and agronomists,” said Rotam’s commercial and marketing manager Nigel Last. “We want to provide a service and a level of support that better suits their needs.

“The app has been built to so that you can quickly and easily get details of the products that are best suited to your crops and the weed issues your experiencing in the field.

“In four clicks you can see the cereal or maize herbicide solutions that are specific to your issues – and it can all be accessed in the field regardless of phone signal.

“We’ve been providing British farmers and independent agronomists with high-quality products with excellent formulations since 2010. Those who have bought and used our herbicides or fungicides over the last decade have been impressed and now trust in us to deliver the infield performance they need – and the competitiveness they require.

“Having a dedicated UK team and an app that helps to easily navigate our product portfolio shows our commitment to giving our customers the very best technical support over the coming years.”

The app is being launched at the virtual CropTec show being held across 23, 24 and 25 November 2020 and will be available to download for free from Apple and Android platforms.

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