Adama adds to its agronomy team

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Adama Agricultural Solutions UK has strengthened its agronomy team with the appointment of a new senior agronomy manager, a new regional agronomy manager and a regional field support officer.

David Griffiths has been appointed as senior agronomy manager for the west and south of England and Ireland. His responsibilities will include liaising with senior distribution figures, leading agronomists and key influencers to increase demand for and understanding of the company’s range of crop protection products.

Mr Griffiths’ interest in agriculture stems from helping on friends’ farms and subsequently developed into full time farm work and tractor driving for a large arable and forage contractor in Worcester. His progression into agronomy came when he joined the Hutchinsons Foundation training programme where he obtained his BASIS and FACTS qualifications. He subsequently returned to a farm management role, taking responsibility for the day-to-day running of a 1,000-acre arable unit in Worcester whilst also retaining a small amount of independent agronomy work. Mr Griffiths then moved into a national sales manager role for a crop nutrition company before joining BASF as an agronomy manager in 2019, providing technical support to growers and agronomists in the west of the UK. During this time, he obtained a full BASIS Diploma and also gained experience as an account manager in the turf and amenity sector.

Adama has appointed Alexandria Bell as a regional agronomy manager and will provide technical support and advice to growers, agronomists and trade partners in the north east of England to ensure they are able to realise the maximum value and efficacy from Adama’s crop protection products. She grew up as a farmer’s daughter in Deeside, Scotland and has always had a passion for farming. She studied for an HND in agriculture and specialised field crops at The Scottish Agricultural College (predecessor to SRUC) and is BASIS qualified in horticultural and amenity sector agronomy, and is currently studying for her combinable crops qualification. Ms Bell has a total of 14 years’ experience in the fresh produce sector having started her agronomy career with Angus Soft Fruits, working in Spain and Morocco where she spent four winter seasons specialising in the soft fruit, edible crop and top fruit sector. Immediately prior to joining Adama she worked as a technical specialist for Biobest Sustainable Crop Management and then as a category technologist for International Procurement and Logistics (IPL) as part of the Asda Group’s Farm to Fork.

Matt Welton has spent the last 12 months working as an Adama supporting regional agronomy manager and now takes on the role as regional field support for the north west and as project manager for the company’s interest in biological crop protection products.

Commenting on the new appointments, Adama’s marketing and technical Director, Stephen Beal, said: “I’m delighted to welcome David, Alexandria, and Matt to Adama’s UK team where they’ll play an important role in promoting a better understanding of our extensive range of fungicides, herbicides, plant growth regulators, molluscicides and insecticides.

“Adama has some ambitious goals over the next five years as we roll out a pipeline of new crop protection products and I look forward to working closely with our new agronomy specialists to help launch these products to customers, distributors, agronomists and growers throughout the UK.”

Adama is also recruiting for Regional Agronomy Managers in the South West and South East of England: for more information visit

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