Yara used Lamma to launch YaraPlus, a digital platform that it claims will allow farmers and agronomists everything they need to make informed crop nutrition decisions in one easy-to-use app.
Developed in collaboration with farmers, agronomists and machinery manufacturer John Deere, the platform consolidates Yara’s existing digital tools and more into a single intuitive interface. It has already been successfully trialled in Germany over the last 18 months.
“We’re not just a fertiliser manufacturer, we’re a crop nutrition business,” explained Darren Glegg, commercial solutions manager at Yara UK. “What we’ve been wanting to do for some time in the UK is bring all our tools together to help farmers and agronomists make smarter decisions about nitrogen use that will save time and money.”
Target rate application
The platform can be accessed remotely via desktop or mobile. It uses satellite imagery combined with algorithms from Yara’s N-Sensor technology to measure both crop biomass and greenness, providing significantly more accuracy than standard NDVI mapping.
“Other platforms enable you to create a variable rate application map, but none will give you a target rate. YaraPlus can tell you exactly how much fertiliser a crop needs,” Darren emphasised.
YaraPlus can also link to Yara’s N-Tester handheld chlorophyll meter for variety-specific nitrogen recommendations, photo analysis for early-season crop assessment and tank mix compatibility checks with other crop protection products.
Another key benefit Yara claims is integration with John Deere’s own digital platform. “Farmers on the John Deere platform will be able to import fields directly into YaraPlus, create variable rate application maps and send them straight back as workplans with a single press of a button,” said Darren.
In addition, YaraPlus can link you directly to Yara’s customer order portal, speeding up orders and reducing manual steps.
