Fruit Focus returns to Kent this summer

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Fruit Focus 2021, the premier event for the fruit industry, will open its doors to physical visitors on 21 July 2021 with no restrictions.

“We have been monitoring the exit strategy after Boris Johnson’s announcement on 22 February to end lockdown restrictions in England by 21 June,” said event organiser, Alli McEntyre. “So far we have overcome each stage of the roadmap and are confident that the event will go ahead with no restrictions thanks to good coverage of vaccinations, our spacious outdoor venue, and strong biosecurity planning.”

After a year of online-only events due to Covid-19, Fruit Focus is set to returns to Kent in July. “All of our growers and exhibitors are so keen to get back out into the field and meet real people again,” says event director Alli McEntyre. “As well as seeing the latest products and services leading exhibitors have to offer from all areas of the fruit industry,” she adds.

The event’s main program, the NFU Fruit Forums, is an opportunity to attend in-person seminars with real live speakers, discussing and debate key issues, challenges, and developments within the fruit industry.

In addition, visitors can take guided tours of the expanded WET Centre and take in other NIAB EMR research centre facilities.

Over 100 exhibitors will showcase the latest products and services. Returning exhibitors include BASF, Bayer Crop Science, Berry Gardens, Cocogreen, Fera Science, Fruit Advisory Services Team (FAST), Hargrove, the Fruit Grower, and many more.

“At Fruit Focus 2021, there is something for everyone, whether you are interested in finding out ‘Best Practice’ in strawberry irrigation and fertigation technology of substrate-grown, discussing key challenges and developments within the industry, seeing new varieties and the latest machinery, or just looking for a friendly place to visit to reconnect with your colleague’s face to face for the first time in over a year,” says Ms. McEntyre.

  • Tickets for the Fruit Focus event, taking place on 21 July 2021, 8 am – 5 pm at NIAB EMR are now on sale. For more information or to register for tickets visit


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