POTATO EXPO 2023: machine learning harvest insights tool to debut in North America

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Precision agriculture technology HarvestEye is set to showcase its machine learning driven insights at next month’s Potato Expo in Colorado – North America’s largest potato industry trade show.

Strategically aiming to grow its presence in the leading potato growing states – HarvestEye will be one of more than 170 exhibitors in attendance at Potato Expo on 4 and 5 January in Aurora, Colorado. The trade show is organised by the World Potato Council to bring together growers, suppliers and industry experts from across the North American arable farming market.

HarvestEye’s patented technology provides timely insights on root crops as they are lifted –  presenting growers with valuable information on the size and count over whole field, which is otherwise absent from conventional sampling.

HarvestEye will be exhibiting at stand 1102 at Potato Expo and its team is available for briefings at the show.

Charlie Flack, general manager at HarvestEye, said: “Potato Expo will be HarvestEye’s first venture into North America and presents a fantastic opportunity to network with businesses across potato supply chains. It will enable us to better understand market trends and showcase the actionable insights that HarvestEye places into the hands of growers.

Implications for growers

“HarvestEye has enormous implications for growers seeking better monitoring tools for crop variability to maximise yield. We recognise that farmers across the continent operate in different climates and grow different varieties, so Potato Expo will better our understanding of the varying demands of the North American market – enabling our team to tailor HarvestEye to meet grower specifications.”

Fitting to existing harvesting equipment, HarvestEye is a low-cost method to achieve targeted agronomic performance of root crops, currently compatible with potatoes and onions. Data collected by the product is delivered to an online portal.

HarvestEye’s timely insights aim to enhance planning alignment of stocks to customers, which in turn helps to enhance supply chain confidence by meeting produce expectations, maximising returns for all parties through reduced wastage and increased efficiency.

Charlie added: “Potato Expo will elevate HarvestEye’s visibility in the North American potato growing market among leading precision agriculture and agri-tech innovation firms working towards a more efficient and sustainable future of farming.

“We are continuing to grow our international presence and deepen our understanding of the everchanging global potato landscape. Events like Potato Expo provide insights that can help with our research and development to evolve the capabilities of HarvestEye.”

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