Thousands of farmers, businesses and industry leaders flocked to the NEC for the 40th year of LAMMA, the UK’s leading agricultural machinery, equipment and technology show. After a two-year hiatus due to COVID, visitors and exhibitors alike were optimistic about the return of the show.
Nick Ewbank, managing director of veteran LAMMA exhibitor Lynx Engineering, said, “We have been coming to LAMMA since it first started and are very happy it’s back. I have been really impressed with turnout and happy to have had some international visitors to our stand as well.”
“There has been a good flow of people throughout the two days with a great deal of good, genuine interest in our products,” added John Christofides, Regional Sales Director at Bobcat EMEA. “Our team have been very happy with the quality of conversations we have had so far with visitors.”
Farm safety zone
Visitors also took advantage of numerous show features and scheduled speakers. Event favourites, the Farm Safety Zone and the International Export Advice Centre once again presented the latest advice and developments to help farmers protect their staff and grow their businesses.
In addition to this, there were also several new additions to the line-up like the Farming 4.0 Trail, LAMMA365 Dealer and Speaker Zones and Fendt & Valtra Speaker Zone – all of which brought even more ground-breaking expertise, kit and policy to LAMMA.
“Exhibiting as part of the Dealer Zone meant all of our brands and divisions could be together, which allowed us to share what we do across the business,” said James Bird, regional sales manager from Wiltshire-based dealership T H White. “The New Holland T6 Methane Power has especially drawn a lot of attention – you couldn’t get near it on day one due to the crowd!”
Speaker sessions were popular with visitors, covering a wide range of topics including driving license requirements, careers, farm safety, second-hand machinery and business opportunities abroad. The lively session regarding red diesel in the LAMMA365 Speaker Zone seminar gave visitors a chance to ask a representative from HMRC about the recent legislation changes and clarify uncertainties, including the definition of ‘permitted’ vehicles and ‘permitted’ usage.
More than 600 exhibitors set up stands, and several used the show to unveil their latest products to the industry. “Virtually every product we have here at the show is new,” said Ben Agar, Business Development Director for ARGO, which launched two new tractors at LAMMA, including the McCormick X6.4HD.
LAMMA once again served as a one-stop shop for farmers and business owners wanting to compare machinery options and speak to multiple manufacturers.
“It’s been my first time at LAMMA and it’s absolutely brilliant,” shared a Suffolk beef farmer. “There is so much choice of stands to visit, and I’ve made some new contacts that I will follow up when I get back as I’m planning to order a new handling system.”
Another farmer from Yorkshire added, “To get this many people, manufacturers and suppliers in one place is amazing. It is so nice to see so many people coming out and supporting the industry.”
In 2023, LAMMA Show will return to its normal place on the agricultural calendar at the NEC from 10-11th January 2023. Sign up to the LAMMA Newsletter for the latest show news and be the first to know when 2023 tickets are available.