New Holland announces dealer expansion

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New Holland has announced that T H WHITE has reached an agreement in principle to acquire a neighbouring New Holland dealership, Murley, who have branches in Warwick and Stourport.

Heads of Terms are agreed, and both parties will now work towards completion by the 30th June 2021.

T H WHITE will continue to offer the full range of New Holland products and parts from both Warwick and Stourport including Tractors, Combines, Forage Harvesters, Telehandlers, Balers and New Holland branded Implements. Full Service and Aftersales support will continue from each branch.

T H WHITE Group CEO, Alex Scott, commented: “We are acquiring a company mirroring our values and culture which will enable us to easily extend our purpose of helping customers to get the best from their machinery, land and buildings for generations. We are pleased to provide continuity and maintain and grow relationships with farmers and businesses throughout the region.”

Murley chairman, Gerry Crawford, said: “Whilst it is sad and painful to be saying goodbye after some sixty years to the loyal and professional farming communities of Warwickshire, Worcestershire and the West Midlands; we are happy that we have secured a deal with T H WHITE Ltd who will look after their interests, those of our wonderful employees and the excellent franchises we represent. We wish T H WHITE Ltd every success in taking our strong business forward and wish all of our employees, customers and manufacturers the very best in the future and we are confident we are leaving them in very safe hands.”

Pat Smith, New Holland business director UK & ROI, added: “We are very pleased that these two long-established and strong Dealers have reached an agreement to ensure the future for our customers. We want to thank Gerry for his dedication, support and the results achieved over the years, a true gentleman and it has been a pleasure. Going forward, we have every confidence that T H WHITE will build on the success of Murley, and their customers are in safe hands.”

Both Murley depots will trade under the T H WHITE name from the end of June.

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