The Good Design Award, Industrial, 2022 has been awarded to two of New Holland’s latest developments: The Straddle Tractor Concept and the TK4 Tractor.
Honouring the most innovative and cutting-edge industrial, product and graphic designs from around the world, the Good Design Award was presented by the Chicago Athenaeum Museum of Architecture and Design and the Metropolitan Arts Press Ltd. The awards are assigned by a panel of industry specialist based on a criteria of innovative design, new technologies, form, materials, construction, concept, function, utility, and energy efficiency, and sensitivity to the environment.
Carlo Lambro, brand president of New Holland, said: “The Good Design Award is an institution in terms of prestige and authority in the design sector and it is such a honour and pleasure to see our efforts in terms of good designed recognised by a panel of important experts.
We keep investing our energies in creating something that is not only useful, sustainable, and functional but also beautiful to see.”
Straddle Tractor Concept
New Holland worked alongside design house Pininfarina to create the Straddle Tractor Concept which boasts a champagne glass-inspired design – tall and wide at the top, tapering down at the bottom. Specifically designed to meet the requirements of the narrow vineyards of wine-growing regions, the glass cab allows for full visibility, whilst the interior features a large single door with a rotating seat and a wood-themed design, reflecting the customer’s business of wine barrels.
New Holland and FPT Industrial TK4 Methane Power Tractor
New Holland and FPT Industrial have worked together to create the TK Methane Power vineyard crawler tractor. Powered by bio-methane with zero carbon footprint, it has been designed to create a balance of style, function and sustainability. The bio-methane F28 engine that powers the tractor has a 75HP capacity with a maximum torque of 330Nm. This ensures a safe performance directly comparable with that of the diesel model, even on the steepest hills and slippery terrain.
New Holland report that this new product can meet all the power, performance, and low environmental impact requirements in applications like orchard and vineyard tractors, where small size, and therefore limited bulk, are essential prerequisites.
Mr Lambro praised the work of all those who collaborated on the project: “I want to thank Pininfarina design house, FPT Industrial and Fontanafredda for working with us on these projects and a special mention to our internal design teams for the great creative job.”
