The brand was founded by former rugby player and farmer Phil Vickery who is delighted with the collaboration. “Growing up in the farming community, Massey Ferguson has always been there; red, reliable and ready for work. Over the years I’ve watched all their equipment become more and more sophisticated, giving farmers the support they need to get the job done. I am delighted to be developing a collaboration and I can’t wait to see this partnership with Raging Bull unfold.”
The partnership will see dual-branded designs available in various styles through both the Raging Bull website and the AGCO dealer network. Visitors to Lamma will also have the chance to win a Raging Bull outfit and see a new, limited edition t-shirt.
Massey Ferguson’s Lindsay Haddon says the opportunity to work with Raging Bull and Phil Vickery is exciting for several reasons. “Phil’s farming background, love of the countryside and eating local will resonate with our customers. The features and styling of our new flagship MF 9S tractor mirrors the Raging Bull imagery and Phil’s reputation on the rugby field.”