Sharmans extends sales area for Claydon equipment

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Sharmans Agricultural Limited has announced that it will now offer the Claydon range of products across Cambridgeshire, Bedfordshire and Northamptonshire, areas previously serviced by Collings Brothers.

The company has expanded significantly since coming under the ownership of the Barclay family in 1981. Based near Grantham, Lincolnshire, it now operates additional depots at Louth, Melton Mowbray, Lowdham, Pytchley, Easton on the Hill and Abbotsley.

It will also open a new purpose-built depot at Pattishall near Towcester in the near future.

Duncan Hood, group sales manager for Sharmans, states: “We introduced the Claydon brand at four depots in August 2019. Claydon’s transition from direct sales to a dealer-based model at that time provided us with an ideal opportunity to work closely with another well known, family-owned, customer-focused company with very high standards and an excellent reputation.

“Our partnership with Claydon has worked extremely well, so we were delighted when they asked us to further extend our representation of the brand. All Sharmans depots now sell, service and support the full range of Claydon Opti-Till machinery, which is at the heart of a holistic approach to crop establishment that delivers consistently high quality, high yielding crops at much lower cost than conventional plough-based or min-till systems.

“We are fortunate to operate some very strong franchises and serve professional farming businesses which require efficient, reliable machinery. Increasingly such customers are gravitating towards dealers who treat them fairly and provide the highest level of support for the products which they represent.

“Claydon Opti-Till provides something different and dovetails well with our existing portfolio, enabling us to offer customers an even greater choice to match their specific needs. Even in a very difficult season such as this, the Opti-Till® system as worked extremely well and delivered excellent results.

“The brand is expertly supported by Claydon’s sales and technical team who work closely with our own factory-trained staff to ensure that customers understand the benefits of Opti-Till machinery and get the most from it. Farming Equipment and Technology Fund (FETF) grants have significantly boosted sales as they cover a significant percentage of the cost of purchasing specific drills and straw harrows in the Claydon range.”

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