New commercial manager and regional agronomy lead at ADAMA

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ADAMA Agricultural Solutions UK Ltd. has announced the promotion of Hank King and Will Nicholls to the new positions of Commercial Manager and Regional Agronomy Manager Lead respectively.

The appointments, which take effect from 1st March 2021, follow the departure of current Commercial Director, Sarah Rixon, who takes early retirement at the end of March.

In his role as Commercial Manager, Hank King – who has been promoted from his current position as National Account Manager – will manage a team of three National Account Managers (including current Regional Agronomy Manager, Matthew Martin) and a Commodities and Buying Group Manager (a role which will be filled by current Regional Agronomy Manager, Chris Stockdale). This new commercial team will be responsible for developing and delivering ADAMA’s commercial strategy by working closely with the arable sector’s key buyers and customer commercial managers.

As Regional Agronomy Manager Lead, Will Nicholls (who has been promoted from his current position as Regional Agronomy Manager (RAM) for the North and North Midlands) will head a team of four RAMs who will be responsible for developing and implementing regional strategies to maximise uptake of ADAMA’s crop protection products by cultivating relationships and lines of communication with key distributors and independent agronomists.

“On behalf of everyone at ADAMA, I’d like take this opportunity to wish Sarah a very long and enjoyable retirement,” commented Ali Bosher, ADAMA UK’s interim General Manager. “Her fun-loving but professional approach will be sorely missed by everyone, not only within ADAMA UK but throughout the industry, and we wish her every happiness in her new life in mid-Wales where she is already filling her evenings and weekends with long dog walks and cycling adventures.

“I’d also like to congratulate Hank and Will on their promotions. Both have been integral to the growth and success of ADAMA in recent years, and I know they will continue to excel in their new positions which will be key to ADAMA’s continued expansion and market share growth in the UK.”


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