Hectare Trading has published a manual to assist farmers with their marketing strategies.
The company says Grain Marketing: The Essentials provides a practical framework for understanding the cost of production, setting realistic targets, managing market risk and building a year-round grain marketing plan.
The book explores several marketing and business areas, including evaluating cost of production, timing versus margin and managing risk.
“Grain marketing shouldn’t be a once-a-year gamble based on where farmers think the market might go,” said Andrew Huxham, farmer and co-founder of Hectare Trading. “It needs to be treated as an ongoing part of running a profitable farm business. This guide is designed to give farmers a straightforward framework for doing exactly that – understanding their costs, setting meaningful targets, managing their exposure and making more disciplined selling decisions.”
To obtain a copy, please visit: https://www.wearehectare.com/
