Tickets are now on sale for the Cereals Event 2026 which is being hosted by Jeremy Clarkson at Diddly Squat Farm.
The event to be held 10-11 June 2026 is expected to include 550 exhibitors and 25,000 visitors.
In addition to the popular Agronomy Zone, Syngenta Sprays & Sprayers Arena and other working demonstrations, this year will also see a new Livestock Zone sponsored by Nofence alongside an Organic Agronomy area.
Jeremy Clarkson says: “Farmers are facing so many issues at the moment and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.
“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”
Same farming pressures
“Away from the cameras, Diddly Squat is like any other farm in the UK and is just as vulnerable to the maelstrom of issues that batter the agricultural sector – from the weather to the political climate,” adds Charlie Ireland, Managing Partner at Ceres Rural.
“Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation and, most importantly, find ways to do that profitably – because the two should not be separated.”
Visitors can also socialise in networking areas, which include stands from the Diddly Squat Farm Shop, Hawkstone, the Farmer’s Puppy and more. The event will feature Jeremy’s Hops and Harmony Bar sponsored by V12, Kaleb’s Korner sponsored by NY Tractor Parts and Gerald’s Gin Joint featuring Hawkstone Gin.
To manage traffic, there will be comprehensive traffic measures in place and visitors are being asked to choose a preferred entrance date & time. New for 2026, visitors can also book a seat on a Cereals Bus from key locations across the UK including, but not limited to, Elveden Farms, Roy Ward Farms Ltd & Law Farming, giving farmers priority access on arrival and helping to reduce traffic further. For more information, visit www.thecerealsevent.co.uk
