BASIS announces head of business development and marketing manager promotions

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In a move to support business growth and performance, BASIS has promoted two key members of staff into new roles

Following a career as an arable agronomist, Greg Hopkinson has excelled in his current role at BASIS, and has been promoted to head of business development.

“The position sees me managing the new business development and marketing department that encompasses a team working to expand and improve the services we currently offer within all aspects of food production and land management,” he says.

“I’m proud to be able to promote BASIS and showcase the great work it’s doing for its members and the industry, and I’ll have a particular focus on developing cross-sector relations, whether that be with the food supply chain or areas of livestock production.”

BASIS’ second promotion has been given to Jess Deunert, a longstanding member of the team, who has progressed through the company during the last 10 years.

“During my time at BASIS I developed a passion for digital solutions, design and communication. This set me on a path towards a Chartered Institute of Marketing qualification, which has since enabled me to step up into the role of marketing manager,” she says.

“I’m working closely with Greg to drive and deliver internal and external marketing campaigns with a focus on digital outputs including podcasts and new website features to support our members in their daily roles.”

For more information, or to get in touch with Greg or Jess, please visit



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About Author

Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is an avid follower of Stoke City.