Irelands Farm Machinery takes on Kubota groundcare equipment

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Kubota (UK) Ltd continues to strengthen its dealer network by announcing that Lincolnshire-based Irelands Farm Machinery is to add the Kubota groundcare equipment range to its existing Kubota tractor business, effective from 6 October 2020.

The move will extend the product offering to include a full range of compact tractors from 18-60hp, commercial and domestic ride-on mowers and RTV utility vehicles, putting the firm on a path for further expansion into new markets.

“We’re extremely pleased to be able to support Irelands Farm Machinery with the opportunity for further growth of its business,” explains Tim Yates, business development manager, Kubota (UK). “This partnership will help Kubota to further strengthen its position in these important markets with the ability to cross-sell between agriculture and groundcare customers.”

Operating from three locations – Carrington, Sutterton and Market Rasen – Irelands Farm Machinery, run by husband and wife team Jonathan and Fiona Ireland, has become a key dealer for the supply of new and used tractors and machinery.

“The arrival of Kubota groundcare equipment to our existing business is a fantastic opportunity for us,” explains owner and director Jonathan Ireland. “It reinforces Kubota’s commitment to the industry, and we’re extremely pleased to now offer a greater range of Kubota machines to customers old and new, in addition to the wider community.”

The business also operates its own tractor hire fleet, and is an area that Jonathan Ireland wants to replicate by introducing a dedicated hire fleet of groundcare equipment.

“Having the opportunity to add to what we do with the development of a groundcare machinery hire fleet will also create additional opportunities with golf clubs, parks and sports grounds,” says Mr Ireland.

Established in 1994, Irelands Farm Machinery has developed its core business to include a wide range of cutting-edge equipment, while earning a reputation for providing a knowledgeable, reliable and helpful service. In addition to the premium-brand Kubota tractor range, which the firm has been selling since 2014, the dealership also has prestigious franchises from respected machinery brands.

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