New IDEAL from Massey Ferguson Combine Harvesters deliver real business benefits

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The largest threshing area, the biggest grain tank and the fastest unload rate headline brand-new range which sees step-change in MF harvesting machinery development

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is unveiling a new-generation rotary combine harvester range which promises a major step forward in  performance and productivity for business-orientated farmers. 

Among a host of exceptional new features, models in the IDEAL from Massey Ferguson line-up offer the biggest integral grain-tank capacity now available on the European market, the fastest unloading rate and the largest threshing area – all focussed on delivering significant gains in efficiency and output.

“Built at AGCO’s European Harvesting Centre of Excellence in Breganze, Italy, the MF IDEAL range signals a radical new direction for our combine development,” says Adam Sherriff, market development manager, Massey Ferguson Harvesting, Europe and Middle East. “Utilising the full force of parent company AGCO’s global resources, this is the biggest new harvesting product development project we have ever undertaken. It included production of 45 prototypes and six years of continuous lab and global field tests measuring performance in all crops and conditions. Everything about the machines is new – new design, new engineering, new features, new styling, even a brand-new livery in stunning graphite. Added to this, the 647hp MF IDEAL 9 represents a totally new market segment for Massey Ferguson.

“The impetus behind the R&D programme, which was based on our extensive ‘Voice of the Customer’ surveys, was to ensure that we created real business benefits for combine owners and operators, making a positive contribution to their profitability. Our focus was on fully-addressing their key concerns in areas such as fuel-efficiency, performance, serviceability, ease-of-repair, grain quality, residue management, transport width, data management, hillside working and soil compaction. Underpinned by Massey Ferguson’s design principles of efficiency, ease-of-use, simplicity and no-nonsense dependability, our IDEAL from Massey Ferguson Combines offer major benefits in all these areas and more,” Adam explains.

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About Author

Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is an avid follower of Stoke City.