New precision farming executive at Independent Business Resource Ltd (IBR-Ltd)

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Ben Cooper, a graduate from Reading University, joins the team at IBR-Ltd in a newly created position of Precision Farming Executive to support the widening interest of the new satellite data service “My Data Plant” from the Klefmann Group. This new service provides growers with processed satellite data on a 5 day frequency to monitor crop biomass development. It also has the ability to create soil zone and variable fertiliser maps.This initiative enables the grower to be in control of localised monitoring of their crops to optimise crop-based inputs. Maps can be transferred directly to tractor terminals.

Mr Cooper comments “The opportunity to work along side fellow farmers and other stakeholders in the agricultural community with this new and exciting techology is brilliant. Technology and innovation is an ever growing part of agriculture and My Data Plant is an exciting vehicle for it.”

Director Roger Pratchett comments that Ben comes from a farming background, his family have farmed in Wiltshire since 1810, with a mixed beef and arable enterprise along with contract farming activities. “Ben also works part-time as a Teaching Fellow in Agricultural Business Management, at Reading University, which maintains and enriches his academic insights. We are delighted that he is joining the team.”


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