Olmix appointment focuses on farm sustainability

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Sustainability is a core focus among the agricultural sector, and a new appointment at Olmix is taking farmers a step closer to achieving that.

With producers under pressure to produce more with less, many are turning to biosolutions to supplement or replace declining chemical plant treatments. Increasingly seen as the answer to sustainable, healthy plant production, scientific development in this area is advancing rapidly, and Catherine Lamboley, new head of global plant care at Olmix, is determined to help farmers reap the benefits.

“Food and climate issues are of great importance to me and I am convinced that these new alternative technologies will accelerate the transformation of agriculture to achieve more sustainable and resilient production,” she says. “Biosolutions are healthier for the environment and respond to the expectations of the agricultural world and society.”

Scientifically proven and backed by trials around the world, the Olmix range answers the sustainability and profitability challenges faced by producers of field crops, fruit and vegetables. “Olmix has all the assets to provide innovative and efficient solutions to the agricultural world thanks to unique R&D and collaboration to face common challenges,” she adds.

Ms Lamboley has 25 years of experience in a range of roles across the agricultural industry – and is determined to strengthen Olmix’s position in the soil and plant biosolutions market by providing concrete and effective tools to farmers around the world. She will ensure the international development and visibility of science-based products which are profitable for farmers and kind to the environment.

Olmix CEO Jean-Christophe Juilliard says: “Catherine’s appointment illustrates the Group’s strong ambitions to develop its plant care business, for which we have innovative solutions in line with the expectations of a fast-changing market. Agricultural production methods are evolving and leading to a growing need for alternative biosolutions from the soil to the plant.

“Catherine’s experience and knowledge of international agricultural production issues will enable the Group to develop and promote our new solutions in order to help the plant sectors evolve their production methods for the benefit of all stakeholders.”

 

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About Author

Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is an avid follower of Stoke City.