Organisers say the “Clarkson effect” will see more than 25,000 farmers and over 650 exhibitors attend Cereals 2026 when it opens at Jeremy Clarkson’s Diddly Squat Farm this June.
The move to a new venue will also see a host of new features being added to the flagship arable event.
Cereals 2026 will also boast a range of new features. These include the Nofence Livestock Zone, which will see animals and associated products at the event for the first time alongside the Clarkson goats.
In a nearby area, there is also an area focused on young farmers and contractors called Kaleb’s Corner sponsored by Nick Young Tractor Parts and presented in association with the Young Farmers Programme sponsored by Michelmores.
A heat of Britain’s Fittest Farmer will take place at Cereals, ahead of the finals at The Farmer’s Dog Pub.
If fitness is not your focus on the day, there will be ample food, drink, music and networking available in The Farmer’s Dog pop-up pub, Hawkstone Hops & Harmony sponsored by V12 and The Farmer’s Gin Bar sponsored by Barclays & Propel Finance. And for the first time in recent history at Cereals, there will be retail in the Diddly Squat Farm Shop. Both the main shop and a pop-up shop at the lowland barn will be open on the event days.
These new features will sit alongside regular attractions like the Seed to Shelf Stage sponsored by KWS, BASE-UK Regenerative Ag Stage sponsored by Tees Law, Young Farmers Programme sponsored by Michelmores, the Syngenta & CropLife Sprays & Sprayers Arena and other working demonstrations.
A key technical focus this year will be on how the individual crop plots perform on Cotswold Brash compared to previous years.
Anchoring a roster of new exhibitors will be trailer manufacturer Fruehauf, the company are also a co-host and main sponsor for the event. For more information, visit www.thecerealsevent.co.uk
