Burgundy Broccoli, the brand that launched the UK’s first whole head purple broccoli which can be eaten in entirety, either raw or cooked, has announced the development of a new variant which will be available for shoppers to purchase in 2021.
The Burgundy variant will now also be available in a purple sprouting broccoli (PSB) from spring 2021 following a hugely successful trial period in nationwide retailers, with rapid sales growth of PSB since the introduction of the product last year.
Purple broccoli products are known for the heightened anti-oxidant compounds compared to their green counterparts. The new PSB will also benefit from the superlative tenderness of the Burgundy variant, making it a delicious and versatile vegetable product.
Produced by seed developers Elsoms, based in Lincolnshire, the PSB will be grown in the UK from spring right through to November, allowing UK shoppers to access British-grown quality brassicas throughout the year.
Dave Clay, Brassica Crop Manager at Elsoms who developed Burgundy Broccoli and the new PSB, says: “As a nation, we are passionate about quality crops and produce, and I think the response to our PSB really reflects that. We’ve seen sales of PSB units double, since introducing the product last Autumn.
“It’s got a slightly sweeter taste profile than your average broccoli, and it’s beautifully tender making it the perfect veg for a midweek dinner or a weekend treat.”
The Purple Sprouting Broccoli will be available from Waitrose and Co-op at an RRP of £1.80 per pack.
For more information about Burgundy Broccoli and some recipe inspiration, please visit www.burgundybroccoli.com.