New and returning exhibitors on the bill for Cereals 2023

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Cereals will see almost 400 new and returning exhibitors and sponsors at its June 13 and 14 show. Thoresby Estate, the event’s new location, will see a comprehensive and wide ranging array of companies will be showcasing products, giving attendees a full and informative experience.

John Deere

Taking the spotlight at the John Deere stand will be its HarvestLab 3000 which is now available on S and T Series combines. It boasts near-infrared sensors which allow farmers to measure quality parameters in wheat, barley and oilseed rape continuously and in real time. The technology also gives farmers a granular view of field performance. Chris Wiltshire, tactical marketing manager at John Deere, said: “This up-to-the-second analysis delivers numerous benefits. These include being able to know for certain whether wheat has met milling quality specifications, the grain quality at an individual point of a field, and gaining an overall picture of which soils have converted nutrients into yield and protein.

“This greater level of detail and analysis is all part of the progression to site-specific farming; targeting inputs where they are needed, reducing unnecessary expenditure, and paving the way for a more productive and profitable future.”  


Bednar’s Efecta CE12000, SwifterDisc XE122400 Profi, Swifter SE12000 and Terraland TN_Profi will all be showcased during its first time at the event. Warren Rivers-Scott, UK and ROI managing director, said the importance of the company taking part in the exhibition was ‘obvious’: “Along with our UK marketing partner, we will be working closely with Case IH, with a selection of high horsepower machines on display. “During the event, we will also host an exciting ‘arrive and ride’ demonstration, allowing visitors to get up close and personal with 550hp+ tractors and 12m cultivators, reaching speeds of over 20kph. This will help farmers and their operators to understand the future of cultivations – efficiency while minimising labour inputs.”


Returning to the show, Chafer will take part in the Syngenta Sprays and Sprayers demos. Joe Allen, sales and marketing manager, said: “It offers farmers who are thinking of changing machines the first opportunity to see them in action.” The company will be showing the Interceptor self-propelled model and the trailed Guardian and Sentry models. Mr Allen said: “We are also involved in a three-year Innovate UK project with BASF, Rothamsted Research and Bosch Rexroth, looking at targeted application of chemicals to blackgrass. Bosch Rexroth has a camera system that could be used to identify weeds in the growing crop, allowing herbicides to be targeted specifically at them. We will have a machine with cameras mounted on it at Cereals and will be talking about the project with visitors.”

Eyre Trailers

Eyre Trailers is returning to Cereals after four years away and will showcase a new trailer for draper headers. Managing director, Bob Eyre, manufactures trailers for New Holland, Case IH, John Deere, Agco, Deutz and MacDon headers. He said: “We are not manufacturing on licence for them but act as an independent supplier.” “The marketplace has changed significantly from a rigid header to bigger combines using draper headers. Many trailers are made abroad but we are geared up to make them here in the UK, and interest is growing. We have come to Cereals to re-establish ourselves in this market. We are also developing a patented harvesting technique but that is for future shows.”


Irish company, McHale, will showcase its new Fusion 4 range of integrated baler wrappers, comprising the McHale Fusion 4, McHale Fusion 4 Pro and McHale Fusion 4 Plus with film binding technology. UK sales manager, Kieran Hughes, said: “The new Profi-Flo pick-up has been designed to increase crop intake through more efficient crop flow, and has been engineered to ensure end users are operating with a high-performance pick-up that is designed to suit various working conditions. We have also focused on operator comfort.”

Weaving and B&B Tractors

Also returning after a four year absence is Weaving, who will display a new mounted GD 4m drill. Director, Simon Weaving, said: “We’ve put on a plastic hopper which will make it easier to use. Its is aimed at medium-sized farms.” B&B Tractors is supplying the host farm for the event, Thoresby Farming, and will be exhibiting for the first time. Sara Paoloni, group marketing manager, said: “While we are new to Cereals, we have over 30 years of experience within the farming industry, and we are proud to have four depots across the East Midlands which sell both new and used machinery.”  

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