The Agricultural Industries Confederation (AIC) has appointed Rose Riby as its new Head of Seeds, and Arable Marketing sectors.
Ms Riby, previously Knowledge Exchange Manager Cereals and Oilseeds for AHDB in the northeast, said: “I’m delighted to have joined AIC at what is an exciting and challenging time for UK agriculture.
“We have many opportunities to bring benefits to all in the supply chain and consumers, through developments in plant breeding, modernising our processes, and continuing to bridge the information gap between legislators and industry as we strive for a more sustainable agri-supply chain.”
Understanding of the sector
Robert Sheasby, AIC chief executive, said, “We are delighted to welcome Rose to AIC. Her understanding of seed and the arable marketing sectors from her previous roles, both at AHDB, and before that, as a regional variety specialist for KWS, along with her passion for knowledge exchange, will help us ensure we continue to support our Members with their priorities, as we navigate the new policy frameworks developing across the United Kingdom and adapt to changing trade patterns from new geopolitical tensions.
“This is a moment of change where members working with AIC can shape the rules of productivity and competitiveness to deliver on wider sustainability priorities.”