Agricultural specialist Wynnstay has announced a new senior appointment to strengthen its seed division.
Toby Reich has taken up the newly created role of Head of Seed at Wynnstay Agricultural Supplies with a remit to deliver the firm’s vision for growth in the sector.
Wynnstay’s Arable division is one of the UK’s leading suppliers of crop production products to arable and grassland farmers and the third largest cereal seed producer in the UK.
Mr Reich joins Wynnstay from the innovative agriculture supply chain platform KisanHub where he was Vice President of Sales. Prior to that, Toby worked in business development for Arysta Lifescience that included launching its newly established Seed Treatment Business in northwest Europe. He started his career with Syngenta, managing the seed business in conventional and hybrid flowers, cereals, and oilseeds and working closely with breeders, distributors and growers.
Mr Reich qualified with a diploma in Crop Protection Agronomy from Harper Adams University and studied Marketing & Sales Excellence through leading global business school INSEAD. He is affiliated with several industry bodies including BASIS, Roundtable for Sustainable Palm Oil and DIT Agri-Tech.
Mr Reich said: “This is a real opportunity to effect meaningful change both in Wynnstay and industry. With such great foundations in the company, the customer relationships and the people running it all, this is extremely exciting.
“I look forward to putting my combination of working farm knowledge, seed industry acumen and successful corporate and entrepreneurial business growth to good use at Wynnstay.”
Arable director at Wynnstay, Stuart Dolphin, added: “Mr Reich is a strategically minded and strongly motivated leader with demonstrable business growth across seed, crop protection, science and sustainable supply chain markets.
“His role is an important addition to the Wynnstay team and will spearhead our drive to overcome the challenges facing the industry in the coming years and to deliver the vision and growth we are aiming for.
“Mr Reich has worked with and learned from some of the most knowledgeable plant breeders, technical experts and growers to bring varieties like Propino Malting Barley and seed treatments like Rancona i-Mix to market and worked first hand with breeding advancements like hybridisation in cereals, and biological seed treatments. His breadth of knowledge across the seed sector is extensive and will be used to support our customers to use the best new technologies to make their farms more profitable.”