Regen conference and demo area added to Cereals 24

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A specialist drilling and cover crop demonstration area and conference programme are exciting new additions for the Cereals 2024.

Themed around regenerating farm profit the conference programme will cover the Sustainable Farming Incentive (SFI) and Countryside Stewardship, alongside practical advice on elements of regenerative farming that can work on larger farms.

Taking place adjacent to the main Cereals Event on 11-12 June the conference will tackle how regenerative farming can make large-scale arable farms more commercially successful. The conference programme will have a separate entrance ticket to Cereals, which will include VIP parking, hospitality, breakfast, lunch and a special demo viewing area.

“For several years, Cereals’ visitors have requested information on how regen can make sense within their farm budgets,” says Alli McEntyre, Cereals Event director.  “We are so pleased to partner with the team at Direct Driller to provide a practical, cost-effective approach to what can often be seen as blue-sky thinking. We are sure visitors will take away a great deal of knowledge from this seminar and demonstration programme.”

There are also wider benefits to networking with other farmers who are interested in similar subject areas, says Mr Bailye. “Regenerative farming is not black and white. Listening to different people will help you reach your own decisions on what’s right for your farm.”

Aitchison Agri has supported Cereals for several years and is a part sponsor of the drilling and cover crop demonstration area is part-sponsored by Aitchison Agri. “We are really looking forward to the deep–dive into the regenerative subject matter,” says MD Neil Ford. A wide range of companies, new and returning, will be showcasing the latest technologies and services around the demonstration area.

The two-day event is being held alongside Cereals at its new site this year – Bygrave Woods at Newnham Farm, Hertfordshire. Tickets go on sale in January at


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