Ritchie Bros. is closing 2025 with a series of international auctions designed to help businesses optimise their year-end performance and prepare for the year ahead.
The ‘Boost Your Year End’ campaign will see an intensive line-up of Ritchie Bros. auctions that stretch across the UK and Europe, offering sellers a prime opportunity to convert idle assets into cash, and buyers the chance to secure quality equipment ahead of 2026.
The company says ss the year winds down, many companies reassess their fleets and balance sheets. For sellers, this is the ideal moment to clear underused machinery. For buyers, year-end auctions offer a wide selection of competitively priced construction and agricultural machinery.
“With businesses reviewing their equipment portfolios, our end-of-year auctions provide a win-win opportunity,” says Duncan Ainscough, head of sales, Ritchie Bros. EMEA. “Sellers can quickly convert surplus equipment into capital, while buyers gain access to an unmatched range of machinery from verified sources.”
The new campaign follows Ritchie Bros.’ successful ‘Super September’ auctions, which recorded five-year highs in bidder engagement across construction, agriculture and transport sectors. Almost 20,000 lots were sold across Europe, attracting almost 18,000 bidders and 5,690 buyers.
Between October and December, Ritchie Bros. will host a packed calendar of unreserved and online auctions across major markets. Through multiple selling channels — including live unreserved auctions, online timed events and Marketplace-E’s fixed-price listings — sellers benefit from exposure to a vast international audience and proceeds received in as little as 21 days.
For more information about selling or buying equipment through Ritchie Bros., visit rbauction.co.uk.
