Landmark systems Ltd acquire Pear AgriLtd

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Landmark Systems Limited has announced the acquisition of Pear Agri Limited, providing future development and security for existing Pear Agri customers. The purchase by Landmark will allow for the continued development, in conjunction with leading agronomists, of the Pear Agri web-based agronomy module currently undergoing beta testing.  This will then link into Landmark’s increasingly popular and very versatile Geofolia crop recording program.  Integration via a similar link will be available this autumn from the PC based Pear Agri agronomy software to Geofolia.

The Pear Agri Fieldman Farmer crop recording package will continue to be supported until August 2022.  In the meantime, users have been invited to transfer to Geofolia, on a like for like basis and free of charge, with the additional benefits of a mobile app, mapping software and a hosted option again at no additional cost. Reassuringly for both companies and their customers, take up for Geofolia is currently at 25% from Fieldman Farmer users within a few weeks of announcing the Geofolia offer.

Charlie Farrington, a director of Pear Agri has joined the Landmark Team and brings a wealth of experience with him. He commented: “It’s exciting to see a future roadmap for Pear Agri, we have a really good product and with some backing from Landmark and the Isagri Group we can provide innovative, easy to use products for our existing and potential customers.  I look forward to the certainty of providing software support to our existing users and project managing the ongoing development of the agronomy software, to provide farmers and agronomists with simple to use software that drives their businesses forward”.

Mathieu Savalle, managing director of Landmark Systems confirmed: “We are delighted to welcome Pear Agri and Charlie Farrington to Landmark. We are confident that existing Pear Agri and Geofolia customers alike will quickly feel the benefits of joining forces as we accelerate the development of our crop management software range; with the ground breaking addition of an agronomist’s module”.

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About Author

Editor of Agronomist and Arable Farmer as well as responsibility for the Agronomist and Arable Farmer and Farm Business websites. After 17 years milking cows on the family farm John started writing about agriculture in 1998 and has since written for a variety of publications and has developed a wide circle of contacts within the industry. When not working John is an avid follower of Stoke City.